KNOWING IN DETAIL ABOUT THE AMAZON SERVICES AND ITS PRODUCT LISTING

top view of silver macbook beside a shopping cart and black friday sale signage

By Ashi Jain

Do you want to sell your products on Amazon for free? Do you want to list your products on Amazon for free and sell it to millions of buyers to expand your business on a large scale? Do you want to optimize your product on Amazon for free? If you are facing trouble with these questions, don’t you worry!! In this blog, we will talk in brief about Amazon Services and how you can optimize or list your products for free.

Amazon is an American-based multinational technology company that concentrates on e-commerce, digital streaming, and web services. It is one of the biggest platforms that allows you to expand your customer base and boost the productivity of your business.

Amazon is known to be the world’s largest online marketplace, where millions of buyers and sellers gather together and establish a great bond between them. Do you know that Amazon is the largest Internet company by revenue in the world? Well, don’t be so shocked about it. Yes, Amazon is the largest Internet company by revenue globally and the second-largest company in the United States. Amazon is considered to be the world’s most valuable possession, which has the highest brand valuation.

Amazon consists of a wide variety of products and services, such as streaming videos and music through Amazon Prime Video and Amazon Music. It provides the publishing platform known as Amazon Publishing, film and television studio known as Amazon studio, and cloud-computing devices known as Amazon web services.

Now let’s discuss in brief Amazon services and how you can use those services.

Amazon provides us with a vast variety of services to sell our product through online platforms. Given below are some of the services related to the sale of the product on the Amazon platform:

1. WHAT ARE THE REQUIREMENTS TO SELL YOUR PRODUCT ONLINE?

To sell your product through an online platform, you need to access the Amazon Seller Central. Amazon Seller Central is a website of Amazon where sellers can control and manage their sales activity. The sellers can manage their inventory, communicate with their buyers and update their pricing. To use Amazon Seller Central, you need to create an account. After creating an account, you need to remember two things before you start selling your products on the Amazon platform:

  • GST/PAN information of your selling business
  • A bank account to deposit your payments.

If you don’t have GST on your business, you need to apply for your GST by filling the GST application number for your business and use the exclusive offers provided by Amazon. You need to submit the required documents and register your digital signature certificate to acquire your GST application number. After you complete all the formalities, submit your GST Application number. Within the time of 3-5 days, your GST number for your selling business is here, which allows you to explore new opportunities.

After you have accessed the Amazon Seller Central, you need to understand the product’s category, the selling process of your product, and the documents required to list your products.

2. HOW CAN YOU LIST YOUR PRODUCTS ON THE AMAZON PLATFORM

The sellers can perform the activity of Amazon Product Listing to expand the sales of their product. To do product listing on the Amazon platform, you need to follow certain steps:

  • If the brand of the product you are selling is already available on the Amazon platform, you can list your products by matching them with an existing category.
  • If your product’s brand is not available on the Amazon platform, you need to create a new list so that customers can find relevant information about your product. While creating a list for new products,it will automatically create ASIN, which is Amazon Standard Identification Number. Certain things you need to remember while creating a new list for your product:
  1. Title
  2. Image
  3. Variations
  4. Bullet Points
  5. Buy offer
  6. Multiple offers
  7. Description of your products

Amazon also takes care of your common needs. Suppose your product doesn’t have a barcode. In that case, you can request GTIN, which is the Global Trade Item Number, for your product through the Amazon platform, and enroll yourself as an Amazon Brand Registry if you are the manufacturer and brand owner of your product.

3. STORAGE AND DELIVERY OF THE PRODUCT

If you are a seller on the Amazon platform, you need to store your products and deliver them to the customer on the basis of their requirement. It is completely upon your wish whether you want Amazon to do this for you or you want to look at it personally. If you allow Amazon to look at this, Amazon takes care of three things:

  • Amazon takes care of storage, packing, and delivery. It also looks after customer support.
  • Once you store your product, Amazon looks after the delivery of your product.

If you look after the shipment and delivery process, you need to handle it with third-party courier services. However, if you have to sell large varieties of products, then Fulfilment by Amazon is an ideal option as it saves time and retains margin on your product.

4. YOU CAN GET PAID FOR YOUR SALES

Once you are enlisted as an Amazon seller, you will receive orders for your products. After your account gets verified, the payment of your product is directly transferred to your account. You can view all statements on Amazon Seller Central and contact Seller Support in case of inquiries.

5. ENHANCE YOUR BUSINESS GROWTH WITH AMAZON

Amazon can help you grow your business on a large scale by taking the support of paid and free tools after you enlist yourself as an Amazon seller. Amazon can deliver your products timely to your customer if you choose the option of Fulfilment by Amazon. You need to use Automated Pricing tools to adjust the price of your product, and with the help of the Voice of Customers Dashboard, you can learn more about customers and enhance your customer base.

Follow the above steps to enhance your customer base with the help of Amazon services and its product listing.

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